Are You Original or a Fake?
This may sound like a bit of an accusation but please read on.
I was wandering around the National Gallery in London today and staring in wonder at the amazing works by Rembrandt, Monet and Da Vinci. What is it that makes these so special? After all, they are just pictures, aren’t they?
It struck me that one reason is that here you are viewing the original work. This makes a big difference. It doesn’t matter how many copies you’ve seen on postcards, in books or even online. When you see the original the effect is amazing. You know that this is the source of all the copies. This is the piece that the artist worked on in the first place. You know it’s been touched and looked at and admired by many thousands of people.
How does this relate to a website? I knew you’d ask.
The internet is great because it allows easy replication of content and distribution worldwide. This means that the internet is full of copies of original work. Think about it. Bloggers copy posts from other blogs (if they are kind they will link back to the original work). Writers take original content and change it (just a bit) and build their own site. The worst is when you claim credit for someone else’s work (you are a fake).
The problem here is that this is not adding much value and certainly not creating anything original. What happens when you find something on the web that is original? You take notice. You read it. You might contact the author. You might even spread the word about it. These are good things for website owners.
What can you create for your site that is truly original? It doesn’t have to be a Cannelleto or a Cezanne. Above all, don’t be a fake.
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Tags: blog, content, original, websiteYou can share a copy of this post on your own website provided you include a link back to the original. Happy reading!
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April 29th, 2010 at 10:39 pm
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