Ditch Your Autoresponder

April 22nd, 2008 dr.richard Posted in Marketing 1 Comment »

I hate the term autoresponder.
The term is used a lot for systems that automate email marketing. It implies a system that just, well, responds to customer inquiries. This has its uses, of course. If a visitor to your site fills out a support request then it’s helpful to send a quick automatic reply saying “we [...]

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Chris Daughtry – Getting the Message

April 12th, 2008 dr.richard Posted in Marketing 5 Comments »

Are your website messages consistent?
On the way to the mall to look at an iPod Touch the other night Chris Daughtry’s Over You was playing on STAR 101.3. I like the song and it was good to listen to on a sunny spring evening.
Playing with the iPod in the Apple Store I popped up iTunes [...]

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