If you only ever use your twitter account to post links to your latest blog posts, then it’s really just an RSS feed. RSS works really well, so why use anything else? If however, you want to interact with customers, share articles from other sites and retweet other stuff, then Twitter becomes much more useful and more valuable to your readers.
The New York Times decided this week to put a human behind its Twitter feed, to see if this is a more effective approach for their social media. The previous system automatically tweeted links to NYT articles.
It seems amazing that a media institution like NYT could have had such a limited approach to Twitter so it will be interesting to see how it improves. The NYT tweets will now be chosen by a (very busy) human and written by hand, so we can expect something a lot more personal, including deeper interaction with followers.
Photo by Annie Mole on flickr under the CreativeCommons license
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