Squidoo Secrets of Success
0 to PageRank 4 in 3 months? You know, you can do it too.
Sounds like one of those cheesy internet marketing ads doesn’t it?
I’m happy to say that this is real though. It’s happened to 3 of my lenses on Squidoo. Oh, and I now have a few PR3 lenses too, so it’s not just a one-off. You can check them all out via my Squidoo lensmaster page
OK. Enough bragging. Why is this good and why should you care about it and how can you do the same?
If you’ve never heard of Squidoo here’s the five second introduction: you get to build a lens (= a page) on any subject you like. Free. You tag it and promote it within Squidoo and it gets rated with a LensRank score. Successful lenses get the benefits of lots of focused traffic and high Google PageRank.
There’s also a Top 100 list. My CSS Background lens is #74 today, so it gets lots of exposure and traffic (another reason to brag by the way. Sorry. I’ll stop now. )
So you should care about this because it can get you a lot of targeted traffic. Targeted traffic equals focused visitors which you stand a great chance of converting to real customers.
You also get a share of Squidoo’s high Google PageRank. The ‘link juice’ flows from the Squidoo site (it has PR8 today) and down into the successful lenses. A high PageRank gets you a high position in Google’s search results and therefore a greater number of organic search visitors.
Things have definitely improved since my first attempts on Squidoo
In short, it’s all good. Now how can you do it?
- Choose a good niche with decent traffic and low competition. Define some keywords.
- Try to choose a subject that’s interesting to people who hang around Squidoo
- Create a high quality lens, full of interesting content, good layout and some nice pictures
- Choose your Squidoo tags carefully to match your chosen keywords
- Get promoting!!
Sound easy? I reckon you can do it too. The real trick here is to build something that’s useful, interesting and the highest quality you can make it. Why not have a go?
You can share a copy of this post on your own website provided you include a link back to the original. Happy reading!
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December 31st, 2008 at 4:29 am
Thanks for this timely reminder Richard. I’ve got a couple of Squidoo lenses that have been going for a year or two but I did them and then left them alone. It’s worth mentioning that they do need some attention; some regular updating to keep them fresh. You have motivated me to get back to my lenses and polish them up a bit.
Congratulations by the way on your #74 rank with the CSS lens.
I’d love some pointers on where to look for the definitive guide to Squidoo – a beginners manual or something like that. I’m sure there is a step by step approach….have you written one yet:-)
December 31st, 2008 at 8:52 am
Hi Heather – you’re right – you do need to keep updating Squidoo lenses and getting links and visitors in order to keep your lens rank high. Since writing this post the rank of this lens has dropped a bit but I’m not concerned because the traffic and referrals that it generates have both been really good.
The definitive guide is a good question. Let me check my notes and get back to you!