Sounds like one of those cheesy internet marketing ads doesn’t it?

I’m happy to say that this is real though. It’s happened to 3 of my lenses on Squidoo. Oh, and I now have a few PR3 lenses too, so it’s not just a one-off. You can check them all out via my Squidoo lensmaster page

OK. Enough bragging. Why is this good and why should you care about it and how can you do the same?

If you’ve never heard of Squidoo here’s the five second introduction: you get to build a lens (= a page) on any subject you like. Free. You tag it and promote it within Squidoo and it gets rated with a LensRank score. Successful lenses get the benefits of lots of focused traffic and high Google PageRank.

There’s also a Top 100 list. My CSS Background lens is #74 today, so it gets lots of exposure and traffic (another reason to brag by the way. Sorry. I’ll stop now. )

So you should care about this because it can get you a lot of targeted traffic. Targeted traffic equals focused visitors which you stand a great chance of converting to real customers.

You also get a share of Squidoo’s high Google PageRank. The ‘link juice’ flows from the Squidoo site (it has PR8 today) and down into the successful lenses. A high PageRank gets you a high position in Google’s search results and therefore a greater number of organic search visitors.

Things have definitely improved since my first attempts on Squidoo

In short, it’s all good. Now how can you do it?

1. Choose a good niche with decent traffic and low competition. Define some keywords.
2. Try to choose a subject that’s interesting to people who hang around Squidoo
3. Create a high quality lens, full of interesting content, good layout and some nice pictures
4. Choose your Squidoo tags carefully to match your chosen keywords
5. Get promoting!!

Sound easy? I reckon you can do it too. The real trick here is to build something that’s useful, interesting and the highest quality you can make it. Why not have a go?