Website Keywords – How Do You Choose Them?

What makes great website keywords? It depends on how you want to promote your website. If you’re planning to do search engine optimization and to be successful on Google, here’s the answer.

A good keyword has to be:

1. Laser-targeted to your chosen niche

2. Highly relevant to the page that you are optimizing

3. Something that lots of people are searching for

4. A term that has very, very low SEO competition

If you can get all of these right, you’ll succeed in the search engines. Another way to put this is that if your keyword doesn’t seem so good for any one of these points, it’s unlikely you’ll be successful.

I’m making a bold assumption here of course (it’s Friday after all). I’m guessing you don’t have a major website with a huge presence like Apple or Google and that you don’t have 10,000 backlinks and a PageRank of 7. Am I right? If you are one of these sites then well done! You can probably let go on a few of the points listed above.

If you’re one of us little guys then read on.

My Four Points listed above might sound a little bit harsh. Why shouldn’t you be able to compete on a nice, simple keyword like iPhone or Gordon Ramsay or 24? A direct answer would be “OK. Have a go then”. I’ll see you in 6 months after you’ve spent all your time collecting links, tweaking pages and checking your Google position.

The point is, you can’t win on these highly popular keywords. There’s too much competition out there. Too many other websites and too many relevant backlinks to these sites. You’ll blow your entire marketing budget and still not get the search traffic that you deserve.

The better approach is to find a niche that you can dominate and build from there. Follow the keyword rules above and you’ll get site that appears high in the search rankings for relevant, good volume keywords. This will help to grab the visitors.

Next time we’ll go into some more detail on why the four points are important, what happens if you don’t follow them and some handy tips to check how you’re doing on each point.

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17 Responses to “Website Keywords – How Do You Choose Them?”

  1. [...] time we talked about four rules for choosing great website keywords for search engines. Let’s think about why these are important and what might happen if you [...]

  2. [...] the 4 rules for successful website keywords? I thought of a 5th one. I guess I was following my own advice about stepping away from the [...]

  3. Hi,
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  9. Point 4 – why only look for very, very low keywords? The fact that everyone follows this advice means what we call the ‘more competitive’ keywords are actually less competitive!

  10. Hi Tim – I work with small business website owners who probably don’t have a major, established website with lots of backlinks. The advice here helps you to compete on niche keywords and gain a foothold on SEO. If your website is established and you’re OK to put a lot of work into SEO & promotion (including link building) then you can certainly try to compete on the more popular keywords. I disagree that everyone follows this ‘narrow niche’ advice – there are certainly plenty of high profile websites out there that compete on the popular terms.

  11. I found your blog on google and read about 3 more of your other posts. I just added you to my Google News Reader. Keep up the mind-blowing work Look forward to reading more from you in the future. Best Wishes

  12. Great article. You are so right!

  13. Interesting read, perhaps the best article iv’e browse today. We learn everyday cheers to you!

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  15. “Something that lots of people are searching for”

    “A term that has very, very low SEO competition”

    Wow, good luck with that!

    This article didn’t have any rules, only vague generalizations.

  16. dr.richard Says:

    Correct, it provides a set of guidelines to follow when choosing keywords. Many people have problems finding the right keywords and this post is designed to help them to evaluate whether they are making good choices

  17. This blog post is priceless, I deeply loved it, I’m going to be back for much more!