Would You Pay For Twitter?

The Guardian just reported that zero percent of surveyed people would pay to use Twitter. This isn’t really very surprising as it’s free already. Many people say they prefer to get free content online, supported by advertising. So here’s a question: would you pay for Twitter if you had to?

Or, put another way, how much would you pay?

This isn’t a test, just something to think about. If your answer is ‘nothing’ and you use Twitter to market your small business website, then read on…

Hopefully you already have lots of followers and they read and retweet your tweets (if you’re not sure about this then it’s time to start measuring these). A percentage of these people should turn into leads by direct messaging you or by visiting your website and triggering your conversion goals (again, if this concept is confusing, by all means ask for help)

How valuable are those Twitter leads? If you lost those leads what would that cost your business?

So now how much would you pay for Twitter? The sensible answer here would have to be ‘less than the value of the leads it brings you’ – but definitely more than nothing.

Again, this isn’t a test, but it is intended to help you think about whether you’re getting real value from Twitter as a marketing channel for your website. If after all these questions you still think it’s worthless then it might be worth re-thinking your tweeting (or your tracking, or your website and products).

PS. I wonder how many people out of the 0% used Twitter actively for business promotion?

More interesting articles:

Squeeze Your Twitter Lists

Are Your Tweets Search-Engine Friendly?

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