There are a lot of parallels between great website design and gourmet cooking.
I enjoy cooking and I’ve been inspired many times by Gordon Ramsay. He has a passion for great food and amazing customer service. If you want to have a great website then have a think about these:
- Great cooking starts with the best ingredients. For a website, if you have high quality images, well-written content and relevant links to your site then this is a good start
- Michelin 3-Star restaurants use the freshest ingredients. Make sure your content is kept up-to-date and don’t allow it to go stale
- 3-Star restaurants also show great consistency. Is your website consistent with itself and with your email messages and with your advertising and with your interaction with customers?
- Great dishes are simple and use a balance of tastes that complement each other. Does this remind you of your site, or is it a random mix of ideas and technologies?
- Successful chefs show amazing passion which comes through in the food that they serve. Is your passion evident in your site?
- Successful restaurants have a clear theme and delight their customers so they spread the word and keep coming back for more. Does your site do this?
It’s easy to get distracted by fancy technology and quick schemes to grab visitors. Ultimately though you’ve got to ask whether this is helping you to have a great website which customers like and keep coming back to.
You can get yourself a 3-star website too.
