If you’re a smart website owner then you’ll be tracking and measuring your site traffic with a tool such as AwStats or Google Analytics. If you use both though, this can cause some head scratching, because they can present some wildly different results. Some people say they only get a third of the traffic when [...]

Do you have affiliate links on your website? How do you know if they are working for you? Which ones make you money?
Part of the answer is to check in with your affiliate (or their provider) and look at your impressions, clicks and sales. But this is only part of the answer.
To get the complete [...]

Ping!

This is something my woodwork teacher used to say.
Lots of web site owners have theories about their site:

it gets lots of hits
I get a lot of traffic from Squidoo
I’m not selling very much

My message here is don’t rely on hunches. Make sure you measure your website. Use a good measurement tool like Google Analytics. Otherwise, [...]