Don’t Say You’ll Do Something and Then Not Do It

Thursday, June 12th, 2008 Posted in Customer service | No Comments »

That's too many double negatives, I know. Let's try some examples: Your car dealer says she will call you back at the weekend. She doesn't. You promise to get back to a ... Read more..

Ditch Your Autoresponder

Tuesday, April 22nd, 2008 Posted in Marketing | No Comments »

I hate the term autoresponder. The term is used a lot for systems that automate email marketing. It implies a system that just, well, responds to customer inquiries. This has its ... Read more..