Comments on: The Cheapest Way to Market Your Vacation Rental?

By: Catherine

Catherine — Sat, 11 Jul 2009 19:47:47 +0000

I think having a flickr account also helps, obviously especially if you have lots of pics of the area you are in. People google somewhere in your area, your pic comes up on page one of search and that brings people to you who have an interest in the area.

By: dr.richard

dr.richard — Sat, 28 Feb 2009 17:28:00 +0000

As Craig says, you’re in a great situation if you’re providing good information which people naturally link to and talk about. Facebook and Twitter are great for spreading the message, although they don’t contribute too much to PageRank/SEO

Gite Guru makes a good point too. There are lots of different vacation markets, and some are more competitive than others. You’ll help yourself hugely if you start off with a property that’s unique. Good internal linking is important too – I think you need to balance this with a good mix of links into your site.

Martha – you are right, and this is a very sensible approach!

By: Martha

Martha — Sat, 28 Feb 2009 09:12:13 +0000

The other consideration is that Google may change its algorithm and suddenly leave you nowhere. This hasn’t (touch wood!) happened to me you , but I’ve seen it happen to other people, so it’s always wise to keep some ads on the go as backup.

By: gite guru

gite guru — Sat, 28 Feb 2009 07:35:01 +0000

Good article. SEO is definitely the basis of any vacation rental marketing strategy.

In my experience the vacation rental market isn’t too competitive if you know what you’re doing and apply yourself a bit.

Additionally, whilst off-site links are important, I’ve found that good internal linking can achieve similar results. I sometimes think the importance of off site links is overplayed (as there’s a whole industry around it)

By: Craig McGinty

Craig McGinty — Fri, 27 Feb 2009 20:36:55 +0000

I hope holiday home owners are beginning to realise that they can publish their own news and information, at minimal cost, which will draw both search engines and readers.

Provide helpful and useful articles that relate to your local region and people will link to you, they will also send links to friends via email and feature your work in places like Facebook and on Twitter – all of which are the most powerful forms of SEO.