infinite42

Do you own a vacation rental? Promoting it on the web can be a challenge (speaking from experience) because there is often so much competition out there. One way to try and make yourself different is to look at the long tail of searches for your type of vacation rental.

Have you heard of the long tail? It’s the wacky combinations of words that people search for, such as ‘vacation rental with easy walk to beach’, or ‘vacation rental with extra kitchen equipment’. Although not many people type in these terms individually, the combination of all of these different searches adds up to a lot of Google searches per day.

The key here is that these searches provide you with clues on what people are REALLY looking for and if you can act on these clues then you can find ways to make your vacation rental stand out from the crowd.

OK, so I’m not expecting you to relocate your property to the beach! There will be other clues that you can act on. Maybe people are looking for baby monitors, or quality bedding, or room to park their boat off the road. It’s amazing what you find out once you start looking.

So here’s a question: How do you find out what people are searching for?

Tags: Google, long tail, vacation rentals

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