The Most Important Factor in SEO
There has to be one, right? Actually, it’s a 3 stage process.
One of my subscribers asked me about this today. If you know me then you won’t be surprised to hear that I had a simple answer:
1. Get the right niche/keywords
2. Write superb content using these keywords
… and then (only then)…
3. Get started on the SEO tweaks
How can it be this simple? Well, it’s not really. Working out the answers to number 1 and number 2 can be pretty hard. It can take a while to get these right, and you should spend time perfecting them.
My point is that if you get the first 2 parts right, then they can have such a huge effect on your search traffic, any SEO tweaks that you make are not going to make much difference.
The other way to look at this is that if you’ve got the wrong keywords and/or your content is poor, there’s not much point spending a huge amount of time on SEO.
Don’t get wrong though. SEO tweaks are important, and they can help you to get that vital edge over your competition.
So don’t ignore number 3!!
Tags: content, keywords, niche, search, search engine, SEOYou can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
November 20th, 2008 at 10:32 am
You hit the nail right on the head with this post. Small business website design should be all about search engine optimization. That’s how small businesses in today’s economy compete.
November 21st, 2008 at 11:27 am
Are you planning on a post to advise people on how to choose the right keywords, or can you point us in the right direction to something you’ve already written?
November 21st, 2008 at 1:36 pm
Yes! You’ll find a simple overview in Part of my Squeeze Guide, which will be delivered straight to your inbox once you’ve signed up. In the mean time, there’s a new post on the way about choosing keywords. Watch this space…