infinite42

What’s your excuse for not improving your website? It might be one of the following:

• I don’t have the time
• Too many ideas/techniques to choose from
• I’m scared of making a mistake, or making my site worse

OK. These are all valid reasons. We’ve all been there. I’ll let you into a little secret though:

You are in the best position you could ever be to improve your website.

Does this surprise you? Probably. Here’s why it’s true though:

• You own your website, so you can change anything you like
• It’s all electronic, so you can change it any time
• You own all of your site analytics, so you can measure what’s working
• if you keep backups, you can correct any mistake (you do keep backups, don’t you?)

So really, with this in mind, is there really any excuse for NOT having a go? What do you have to lose?

Consider how your situation would be if you were trying to fix a different kind of product. Maybe a book. Making changes to a printed publication can be difficult and time consuming. As a website owner you are in a much better position than this.

It’s not hard to make changes. The difficult bit is deciding what to change, and then having the willpower to measure the results, compare them to previous results, and then either keep the change or try something else. None of these steps are hard though.

It could be something as simple as changing the anchor text in a key link. You’d be surprised how such a little change can have a big impact on your website results.

Just make sure you keep the original files, so you can backtrack if things get worse. It can happen, but this is all part of the improvement process.

OK. No more excuses. What can you change on your website today?

Tags: analytics, improve, measure, website

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