Twitter Finally Gets its Own Link Shortener

Twitter just confirmed that it will launch it’s own link shortener so this will make it quicker and easier to share links if you’re working directly on Twitter.

Link shorteners like bit.ly are great because (a) they let you fit long links into the tiny space allowed for Twitter updates and (b) most services allow you to track clicks on the links, giving you valuable insight into who’s interested in your updates. I wrote about shorteners in a recent infinite42 newsletter.

Until now, you had to go to an external service to do this if you were using Twitter direct – not a huge problem, but every step counts in the social marketing game, so I like this update.  Many Twitter client tools have their own shorteners already, so Twitter is really just filling an obvious gap in their product.

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4 Responses to “Twitter Finally Gets its Own Link Shortener”

  1. Good read, I really enjoyed reading it. Ta muchly for adding this, could be very useful in the future to me!

  2. [...] Twitter Finally Gets its Own Link Shortener [...]

  3. Wow, very intresting.

  4. I just stumbled upon your blog and wanted to say that it’s really helpfull. Any way I’ll be subscribing to your feed and I hope you post again soon.